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Community News & Watch at Lake Somerset

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Is Mass Text Messaging Too Much of a Good Thing?

Mass text messaging can be a great tool for businesses to reach customers instantly, promote deals, or send alerts. But when overused, it raises questions about privacy and spam. How many texts are too many? Are users really opting in, or just being bombarded? While effective, it walks a fine line between convenience and intrusion. Businesses should use it responsibly to avoid losing trust. Consent, timing, and message value matter. Otherwise, mass text messaging can quickly become more annoying than helpful.

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